Increasing CPM

Forum owners used to have a hard time monetizing their traffic. In the early days, most ads were sold privately by the forum admin/owner directly to buyers. Big general topic forums in particular had the toughest time monetizing because it was hard to convince potential local buyers of the value of putting an ad with a few […]

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November 12, 2014 @ 1:38 am | Category:forum monetization, Increasing CPM | Tags: , ,

I often overhear publishers talk about how their Adsense revenue is dropping significantly over previous years, or even dropped from the previous quarter. Seasonal CPM fluctuations are common in the online ad business and most publishers are aware of this, but some publishers can’t understand why their Adsense revenue is dropping, especially in Q4 as we get closer to the […]

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February 22, 2014 @ 5:14 am | Category:cpm banner ads, forum monetization, Increasing CPM, online display advertising | Tags: No tags

Using your forum’s software conditionals to increase your forum’s advertising revenue What can a forum owner do to increase ad venue while minimizing impact for long-time members? Fortunately, most forum software has the capacity to segment users into different categories built right into it. Forum software like vbulletin, xenforo, and IPB and others can detect whether […]

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December 21, 2013 @ 9:32 pm | Category:cpm banner ads, forum monetization, Increasing CPM, online display advertising | Tags: No tags

The medium rectangle is king!! Over the last decade or so we have experimented with different sized ad units, trying to find the best ad unit sizes for forums, and always end up coming to the same conclusion : the 300×250 medium rectangle is king for above the fold positions. Why is that you ask? […]

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